Dramatic change is taking place in marketing and PR, but one thing remains constant — Public Relations is the most cost effective way to acquire new customers, clarify your branding, increase funding and make a social impact in the world.
Located in New York City, the country’s largest media market, as a general boutique, we’re experts at getting your story out to the world and we do this in two ways: First through Earned Media — that is, encouraging our long–time, trusted media contacts to write stories about you and publish them. Secondly, we help you to create and publish a steady stream of self–authored articles — and we do most of the work.
We’re known for our work in technology, healthcare, legal, financial, environmental sustainability, education, hospitality and luxury goods among others. We look for the brilliance in our clients, and draw on our broad experience to get them heard.
Call us if you’ve got a story that needs to be told!
Why Earned Media is Essential to Good PR
I saw an advertisement recently that really gave me pause. Not necessarily because it was captivating or because I agreed with it – in fact, it was because I didn’t…
Is Your PR Working? Misconceptions About Press Release Distribution Through a Wire Service
One of the major factors that makes press releases so unique is that they’re a form of writing that isn’t directed at consumers – instead, your target for a press…
Is Your PR Working? Misconceptions About Press Release Distribution Through a Wire ServiceRead More
Do Unto Your PR Pro As You Would Have Them Do Unto You: How to Get the Most Out of Your PR Pro
By now, you’ve come to realize the wide range of different benefits that only a public relations professional can bring to the table. If you had to learn that lesson…
Do Unto Your PR Pro As You Would Have Them Do Unto You: How to Get the Most Out of Your PR ProRead More