Connotate Technologies
Media Relations, Industry Awards, Events, Editorial Services
Connotate Technologies is an innovative web technology company using intelligent agents to monitor and mine the Internet.
Charged with strengthening visibility within Connotate Technologies’ direct and vertical markets to help attract more customers and raise investment capital, CDPR conducted a full service public relations plan. Campaigns included editorial services consisting of customer case studies, press releases and press packs. Media relations covered national wire service distribution, new product launches, the announcement of corporate developments and milestones on a regular basis.
RESULTS:
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Created strong visibility and multiplied awareness throughout Wall Street, the financial publishing, information publishing, government, education, pharmaceutical and healthcare media sectors.
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Landed dozens of media interviews as part of annual, national media tours with key general business and vertical trade press, and secured ongoing feature and trend stories, and profiles in lead media outlets including Institutional Investor, Barron’s, Forbes, Information Today , Federal Computer Week and The Deal.
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Built industry relationships that led to prestigious awards including yjr KM Promise Award by KMWorld, which recognized Connotate for delivering high-value innovation in both technology and award-winning products and furthering the vision of knowledge management. Secured repeated, annual recognition for Connotate to KMWorld’s Exclusive List of “100 Companies That Matter in Knowledge Management.” Award also resulted in the addition of a new member to Connotate’s board.