I saw an advertisement recently that really gave me pause. Not necessarily because it was captivating or because I agreed with it – in fact, it was because I didn’t agree with it at all. It said, very simply, “Earned Media is Back in the Driver’s Seat.” I was mystified because, if I’m being honest, […]

One of the major factors that makes press releases so unique is that they’re a form of writing that isn’t directed at consumers – instead, your target for a press release is journalists. It’s a concept dating back to the early 1900s, when Ivy Lee (who had an advertising agency working with the Pennsylvania Railroad […]

By now, you’ve come to realize the wide range of different benefits that only a public relations professional can bring to the table. If you had to learn that lesson the hard way, don’t feel bad – most do. Many business professionals assume they can do it all. They advertise themselves. They create social media […]