Butterfly Counseling Services

Media Relations

Butterfly Counselng Services is a New York mental health clinic, geared, predominantly, towards African Americans, Hispanics and Latinos. Psychotherapist, Olusola Togun-Butler, Nigerian-born, is a firm believer that all people should have access to therapy and works on a sliding scale basis. The organization’s approach to therapy is strength-based, client-centered, culturally sensitive, holistic approach while utilizing Dialectical Behavior Therapy, Cognitive Behavior Therapy, Acceptance and Commitment Therapy, Solution-Focused, Interpersonal, and Mindfulness approach.

RESULTS:

  • CDPR conducted an exclusive media campaign designed to generate coverage in top-tier media.
  • Work Included creating a press kit and tools for placements in traditional media.