EfficientIP

Media Relations, Editorial Services

EfficientIP is a leading developer and provider of DDI solutions (DNS, DHCP services, and IP address management), based in Paris, France.

Charged with establishing visibility among the trade press for EfficientIP Inc. (EIP Americas), the company’s North American headquarters in Pennsylvania, CDPR  designed a media plan to increase awareness  through the trade press leveraging off its status as one of the world’s fastest growing DDI vendors working jointly with its British public relations firm.

RESULTS:

  • Tailored What’s the real cost of security attacks to US business? a global study based on 1,000 participants on computer security attacks conducted by EfficientIP for the American market and secured publication in lead channel distribution media outlet, as a thought leadership article with Channel Insider.

  • Created press kits and developed press releases jointly with France on various topics including the announcement of the French Tennis Federation’s decision to select EfficientIP for its security solution to manage its DNS network services.

  • Made arrangements for numerous media interviews at Educause, the annual conference on higher education and IT, and secured resulting stories in education and computer media trade outlets such as Education Dive.