JD Inc.

Editorial Services, Media Relations, Sales Lead Generation, Events

JD Inc. is a start-up, sustainable furniture, carpet and hardware luxury line, distinguished by refined aesthetics and sustainable elements.

CDPR created a public relations campaign designed to launch product line in the luxury space while distinguishing it as a practical solution with its classic aesthetic elements that make this type of design relevant in today’s interiors. Media outreach targeted hospitality, interior design, architecture and corporate social responsibility media outlets among others.  It sought to build the professional profile of founder as a New York interior designer and veteran in the field, working jointly with a specialized interior design public relations firm, and generate sales leads.

RESULTS:

  • Established national and worldwide visibility through the composition of 3 page feature stories and released them on specialized world-wide news wires, drawing millions of views.

  • Created hundreds of sales leads in lead interior design magazines.

  • Secured hotel project in Kenya, Africa through media outreach targeted the Corporate Social Responsibility press.

  • Announced corporate events while positioning founder and her participation in the trade at international Art & Antiques shows.

  • CDPR secured product placements and profiles on Joanne De Palma in lead interior design and architectural trade and consumer magazines.