The Pingry School/Campaign: Twitter’s Jack Dorsey to speak at The Pingry School’s 150th Anniversary Lecture Series

Media Relations, Events, Editorial Services

The Pingry School is a co-ed independent day school in New Jersey, one of the oldest private preparatory schools in New Jersey, and recognized for its academic excellence.

Charged with announcing Jack Dorsey’s appearance at The Pingry School and publicizing the event, CDPR created press materials for the media on highlighting Jack Dorsey’s leadership as a role model.

RESULTS:

  • CDPR secured exclusives in local and regional Gannett newspapers and their corresponding on-line digital counterparts, and a full page story in The Wall Street Journal.com, establishing ever-green results.

  • Distributed the press release on a national news wire, securing millions of views.